The Sustainability Story

Location: Library & Learning Center Ceremonial Hall 1 Starting on 24 January 2024 at 18:00 WU matters. WU talks.
Type Lecture
LanguageEnglish
Organizer WU (Vienna University of Economics and Business) Marketing & Communications

Sustainability is more than just a word

This event is organized by the Department of Business Communication.

Sustainability has been used (and abused) as a language token for a certain way of thinking and acting in political, organizational, and individual communication. What role do companies and their non-financial reporting play in the creation of the sustainability story? In this lecture, we’ll be looking at processes of top-down “normalization” of sustainability and also examining the often overlooked potential to “cultivate” sustainability in a more bottom-up way within organizational structures and together with stakeholders.

Lecture:

Franzisca Weder, Professor of International Organizational Communication / Sustainability Communication, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

Franzisca Weder
WU Vienna

*Please note: Registration is required if you wish to attend the event in person on Campus WU.

As the number of seats in Ceremonial Hall 1 is limited, seating is provided on a first-come-first-served basis.

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